How to set up double opt-in

In this article, you will learn how to set up double opt-in on your sales funnel.

What you will need:

• a systeme.io account
• a sales funnel (How to create a new funnel)
• a squeeze page (How to create a squeeze page)

To activate double opt-in, navigate to your page editor. (number 1 in the image)

Then click on "Button settings" on your page. (number 2 in the image)

Check the box that says, "Do you want to enable double opt-in on this form?" to activate double opt-in. (number 3 in the image)

You can customize the confirmation email sent to prospects.

To do this, click your profile picture, then select "Settings" (number 4 in the image), go to "Emails". (number 5 in the image)

Click "Edit confirmation email" to customize its content. (number 6 in the image)

fter making changes as needed, click "Save" to apply the changes. (number 7 in the image)

Notes:

• Consider using double opt-in for your blog forms to improve email deliverability.
• If a contact doesn't click the confirmation link within 24 hours of registering, they will automatically be deleted.
• Double opt-in is configured individually for each form, not at the account level.
• All emails and automation are put on hold until the contact has confirmed his registration by clicking on the confirmation link.

Updated on: 29/06/2025